Kompanija "Epl" postala je najskuplji brend na svijetu, pokazao je izvještaj "Global 500" koji je objavila agencija za nezavisno vrednovanje brenda i savjetovanje o strategiji "Brend fajnans".
U izvještaju se navodi da je "Epl" po vrijednosti premašio konkurente "Majkrosoft", "Gugl" i "Amazon".
Prema procjeni agencije, vrijednost "Eplovog" brenda porasla je u 2023. godini za 74 odsto i dostigla 517 milijardi dolara.
Drugi na listi je "Majkrosoft", sa brendom vrijednosti od 340 milijardi dolara, dok se vrijednost "Gulg" brenda procjenjuje na 333 milijarde dolara.
"Brend fajnans" je čuvena svjetska kompanija za procjenu vrijednosti brendova i ima kancelarije u 20 zemalja.
TASS napominje da ove godine nije procjenjivana vrijednost ruskih kompanija.
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